Why Do We Need a Blog?

One question which I encountered often is why we need a blog. What is the use of having a blog? Do I or do we need a blog?

Read this blog post of mine explaining why we need a blog. For me, it is an inspiration to connect with my readers through blogs. Let me dip dive into the topic of Why Do We Need a Blog?

When it comes to businesses, a Blog is a must. Honestly, B2B marketers always prefer inbound marketing and blogging is one of the major tools for achieving the same. Normally, such B2B businesses which emphasize blogging, get around two-thirds more leads than those which doesn’t use it.

The second aspect of having a blog can also be seen from a personal point of view. It can help you to develop an online presence and let others know that you are an expert in some field. It is more than satisfactory when you see people reading your blogs and getting benefits out of your experiences.

Before reading it further, watch this video of mine on it:

What is A Blog?

Let us first know about what is a blog and how is it different than a website. Earlier a blog was considered a personal page or an online diary through which experts (those who blogs, were considered an expert only) share their personal opinion about many things. Nowadays the concept of a blog has changed and it has evolved into a full-fledged website.

 The term blog first came into existence in 1999, though it is earlier came as a weblog in 1997 only. During its evolution in the last 25 years, it has now changed to a regularly updated website, which needs to be updated on a regular basis. So, at the moment it is hard to differentiate between a blog and a website.

Let us give you an example, my blog www.inewsindia.com and www.techacid.com are places where I use to share my thoughts on Blogging Tips, SEO, Self Help, etc. while on the other hand, my wife tends to sell Thekua online through her website www.thekuas.com. Thus www.thekuas.com is an example of a website, while this site and www.techacid.com are an example of blogs.

Through a blog, people can create a personal brand. Though a business website can also have a blog and it will actually help them to promote their products and services.

Blog Vs. Website

As I explained above that a blog is different from a website. A website might have a blog, but normally a blog cannot have a website in it. Ideally, a blog gives voice to a website, through which businesses interact with their visitors.

Benefits of Blogging

Other than establishing you as a Subject Matter Expert or SME there are plenty of benefits that we can achieve through Blogging. Here are a few benefits of blogging:

1. Blogs help you to promote your services or products
2. Blogs drive traffic to your website
3. Blogs help you to convert your visitors to a customer
4. Blogs help you to grow your business
5. Bogs help you to promote yourself on social media too
6. A successful blog is one that helps its readers to get the exact solution that they were looking for, thus a blog drives long-term results for your business
7. Blogging help in earning backlinks which is a crucial ranking factor in search engines
8. It is also a place to announce new things
9. A Blog helps you to get SEO benefits
10. Blogs help you to interact with your visitors

Why Do We Need a Blog?

So, no matter if you are an individual or a person who is running a business, you always need a blog for these many reasons:

• To Inspire Others

Honestly, this is the main reason why I started a blog. A blog can be the best way to influence others to change their life for the better. It is a tool that can help you to help others from your own experiences.

• Learn New Things

Having a blog can motivate you to share new things with your readers, thus learning new things. Blogging can always inspire you to learn so many new skills and enhance new abilities.

• Improve Writing Skills

I am not a great writer, but through my blogs, I get the satisfaction that people are reading them and getting the solution that they were looking for. I myself have noticed that my writing skills have improved during the last few years, and the credit for the same goes for my blogs.

• To Build Your Brand

Now from a business perspective, a blog can help you to build your online brand, while from a personal point of view it helps you to build your personal brand too. Thus, when you blog, you are becoming an authority about the niche or topics on which you are writing about.

The main purpose of having a blog is to become a person whom everyone will look for in their time of need. People will know that you are the one whose advice can be effective in time of need.

• To Connect with Different People

A blog is the best way to connect with a different world. Through a blog, you might connect with unknown people and understand their points of view too.

A blog is the best way to develop a new community.

• Casual Way to Let Your Visitors Update about Your Business

A blog is a tool to keep your visitors updated about your business. Thus, a blog offers more flexibility in connecting with your visitors.

• Great Tool for Driving Traffic

In SEO we emphasize a term known as long-tail keywords. With the help of a blog, you can optimize your website for long-tail keywords. In this way, you can drive more targeted traffic to your website.

• Earn More

Thus, if you are a personal blogger or blogging for a website, a good blog can always help you to earn more. You can either advertise different things on your blog or can sell your own products or services through your blog.

So, if you are running a business, I must suggest you have a blog. You have already seen the benefits your business blog can provide you:

• More Traffic
• More Targeted Leads
• More Authority
• More Business
• More Connectivity with your Visitors

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You can connect me through a comment or through email (my email ID is vatsalok@gmail.com) to know anything about business blogging or to start a new blog. You can also share your own thoughts about it in the form of a comment.