Different Types of Search Engine Optimization!

Did you ever think about different types of SEO work which we SEO’s normally do? Well read on this blog post of mine on different types of search engine optimization works which is the next chapter of my series on SEO tutorials.

As many of my readers are already aware about the fact that I am sharing a weekly series on SEO tips which I called as SEO tutorials, unfortunately last week I failed to share the same. This week I am going to discuss about the different types of search engine optimization’s tasks which we perform and how we can bifurcate them?

As you know that we started the SEO tutorial series a few weeks back and so far we discussed about things like what exactly is SEO, why do I need SEO, can I do SEO of my own website, and how search engines work? I am quite sure you all have gone through all those posts and must have grasped it perfectly. Though for any doubt you might leave a comment on those posts and I will try to resolve it up to the extent I know. If you want to succeed online, learning about SEO Anaheim is essential for your business.

Different Types of Search Engine Optimization!

Let me tell you about how I differentiate SEO works based on different tasks we use to perform in SEO. I usually define SEO tasks into two ways:

ON Page SEO Tasks

Normally these are the tasks which we perform on our own website. These days Google emphasizing on around thousands of ranking factors and most of them comes from this section of SEO only. From this line only you can understand the importance of On Page SEO tasks in search engine optimization process.

These are the works which are required to make your website perfect. The purpose of On Page tasks is to make your website user-friendly, easily navigable, and smooth for visitors as well as the search engines. Normally it is said that we should develop our website considering the visitors of our website, not about the search engines, and this is too much valid.

When you develop a website from its user’s point of view, ultimately it becomes good in search engines view as well.

Here are some On Page SEO tasks:

Meta Tags

The very beginning task of SEO is to fix Meta tags like Title and Description for all the pages of your website. Make sure that each of these things should be unique compared to any other page of your website.

Many people also focus on Keywords, which I normally ignore as it is not much required these days. Some people might also suggest ignoring the description field, but I as an SEO focus of providing unique description of all the pages of a website, reason being the fact that Title and Meta Description are the two things which are by default displayed on search engines with your listing.

Content

You all are already aware of the fact that how crucial content is for any website. For SEO purposes content is even termed as king as well. So the main purpose of SEO is to come up with a unique, informative and fresh content for any web page hosted on a particular domain. Though SEO copyrighters and Content Writers are there to prepare the content of a web page, but then it is also the duty of an SEO to make sure if all the things are proper in a page or not.

Alt Tags

Alt tags are meant for images on your website. You should understand the fact that search engines don’t read images, they go by the texts mentioned in the alternative or alt tags assigned with the image. So if you are not providing the alt tags, you are actually leaving that as a blank space to search engines, which is wastage.

Site Navigation

The next thing which you can check with On Page factors is the site navigation. Make sure that there should not be any page on your website which has a dead end, or where user might face issue in navigating away from it.

Sitemaps

An SEO has to check the sitemaps and make sure that the website should have two sitemaps, one for search engines in the form of XML and other for the user (might be html, php or anything else).

XML sitemaps are required for search engines purposes, so that they can easily index different pages of your website. There are two things which you should know about sitemaps. First is the size of the sitemaps, and it should not ever cross the limit of 10 MB. And the other one is the maximum number of links on a sitemap, and it should not be more than 50,000 links.

If your website is having more than 50,000 links, then you should create two sitemaps.

Robots.txt

It is the text file which search engines looks before scanning your website. Reason being it is a file which supposes to have the links which search engines should not follow. And this is the reason why many a times Google ignore indexing your website if it came through some issues on robots.txt file of your website.

So having a robots.txt file on your server is required and there should not be any issue in it as well.

Header Tags

Managing header tags like H1, H2, etc. are also critical for the health of a website. These tasks are also considered in On Page tasks.

Other than all the above mentioned tasks, an SEO also need to manage the site bounce rate, site loading times, etc. The purpose of On Page tasks is to maintain the smooth user experience and to enhance the same for your website.

Off Page SEO Tasks

Normally these are the tasks which we perform on other’s websites, not on our own website. The purpose of Off Page SEO is the development of the links for your website. There was a time when links were considered as the main factor behind its ranking, but now this concept has changed completely.

Lately Google is so strict about back links and duplicate or poor content on a website that they came up with two strong updates namely Penguin and Panda updates. Penguin update is meant for poor links to your website and Panda update meat for poor quality or duplicate content on your website.

So basically Panda Update came to maintain your On Page SEO tasks and Penguin for the Off Page tasks.

Though as far as doing Off Page SEO tasks is concerned, here are a few blogs of mine which can come handy for you:

How to Build Quality Backlinks to Boost Rankings of Your Website?
The Ultimate Cheat Sheet on Bad Link Building Habits!
Link Building Mistakes which Every Webmaster Should Avoid!
How to Do the Link Building Properly?

Though considering today’s scenario I might come up with another blog post on how we can do the link building of our website. Stay tuned to know more about this post.

So these are the all for the fifth posts on the SEO tutorials which I am providing from last few weeks. Meanwhile I am also working on a product which can be helpful for newbie bloggers. Stay tuned here or follows me at my twitter profile at @vatsalok to get all the latest updates about all these things.