The Best SEO Advice to Any Blog!
Being a blogger, many newbie blogger asks me for advices. And since I am an SEO, most of them ask for an SEO advice which they can implement on their blog. Do you know the best SEO advice which I can give to anyone for any blog? Read on this blog for the same.
I usually don’t write blogs in this way in which I am going to write this blog post. You all are familiar with my writing style, and I am sure for a change you will like this blog post as well.
I am sure you all are aware about SEO or search engine optimization. Even if you don’t know all the technologies or terminologies relevant to it, which even I don’t know as well, then at least you have some idea about how it being done. I am sure you all are now aware that it is the way how you present your content, while those who are aware about SEO since long will be aware that earlier it was a link building process but now it is a content building and display process.
Honestly if you analyze the recent growth in SEO you will understand it the basic approach towards SEO has changed. Now a day’s search engines like Google emphasize on websites which offers help to their readers, and solve their concerns. Everything now has changed into how helpful a website is for its visitors.
Being said that I believe that this is true for any website, but then what about blogs?
Blogs are not like any other website offering some products, or services to its visitors, then how can I define SEO for them?
Well honestly, nothing is changed for blogs as well. Be it an individual blog or a blog in a business website, SEO for blogs has really transformed.
The best SEO advice which I can give to any blog is that you should blog about the issues which your reader base likes, and nothing else.
To be very frank the success of a blog depends on number of loyal readers or subscribers it has. If you ask me I cannot judge the success of any blogs depending on how may visits it is getting daily, but I do believe that a blog is successful only if it has higher number of returning visitors. Visitors who one reached to your blog and then either subscribed to it or bookmarked it somewhere and then visit it again and again to read what you are sharing is the real success of your blog.
I doubt that any one of you will say me wrong for this?
Many of us don’t really understand the importance of our own target audience. Let me explain you it in this way:
You know that I am going to your home for a dinner let’s say along with my wife and daughter. What will you do? You will prepare dinner as per our choices or as per your neighbor likes and dislikes?
Obviously when you know that my family is coming to your home for a dinner, you will prefer to prepare dishes based on our choices.
Now consider the after affects. We visited your home and have the dinner of the items which we like too much or which we liked after eating, so we will surely let others know about it. On the other hand if we came to eat something which we don’t even like, what will be our reaction?
Obviously we might not say negative things about you, but yes we will definitely not prefer to have dinner at your place again in future.
Consider the same for your blog, and you will understand for this example that if you are preparing blogs for your readers you will definitely get good feedbacks, and thus Google is bound to give more value to your blogs. On the other hand if you are not at all aware about who is your target base, how will you prepare the blogs for them?
Obviously there is no point in firing in the dark; it can hit anyone, but not the one whom you are targeting.
So while blogging you should target your audience’s needs first and then you need to prepare the strategy to feed them with the content which fulfills their needs. Once it is satisfied search engines will automatically have to give value to your blog, thus help you to attract more visitors to your blogs.
People talk about search engine optimized content, or SEO copyright, etc. but I think any content is search engine friendly if it is engaging your readers. You must be aware of the fact that in SEO Google is giving more value to the bounce rate of your website, in case of blogs if your bounce rate is too high it is obvious to them that your content is not having the quality to engage your own reader base.
Thus, being a blogger you should have the ability to engage your readers for gaining the love from search engines. Write blogs which can truly force them to either comment on your blog posts, or let them engage with some other relevant blog posts of your website, and not only this, but force them to either subscribe to your blog or bookmark it, so that they can visit your blog again and again.
Being said all those things; you might ask me how can I decide about what content is required for my readers?
How can I find content ideas which can suit my visitors?
Well, now this is something which I can say is the biggest challenge for you as a blogger. You are the one who should understand it properly. But then there are some other ways too through which you can get some idea about the needs of your readers.
Through CommentsClosely monitor the comments made by your readers, especially of your regular readers, and try to provide them the information which they are looking for.
If you have noticed then you must have seen that I do blog based on the comments made by some of my readers, and all those posts were being very much liked by those readers of mine. I am sure you must have gone through the blog on how to do comments on blogs which was the outcome of the request of one of my blogger friend and regular reader Vinay, who commented on some previous blogs of mine about this.
Similarly the post on how to get Google Authorship and many more blogs of mine were derived from the comments of the readers of my blogs only.
No matter if the reader of your blog is commenting on your blog or replying to your comments on their blog, but if they are seeking some information from you then you can plan your coming blogs accordingly and publish them.
Social media presence is really essential now a day for every blogs, and I am sure you all must have a presence on social media sites like Facebook, Twitter, Google+, etc.
Try to expand the reach of your blog posts through these social media sites and you can easily analyze the comments being made by people on your blog posts on those sites.
You can easily get an idea about new blog posts through participating in blogging communities like IndiBlogger, Blog Adda, etc.
These are some of the blogging communities which can even provide you some good and loyal readers of your blog as well. Most of my regular visitors are from IndiBlogger only.
Am I hearing it right?
I guess it is the reaction of you people, but don’t worry I am not going to say you to post paid ads for your blog, but what I am saying over here is to go through different paid ads and you can analyze what exactly is the things people are looking for these days.
Analyzing different paid ads you can really get some great ideas for your new blog posts.
If you can be able to satisfy your own visitors I don’t think that anything better than this can happen to your blog. Simply speaking writing for your own audiences is the best SEO advice which I can give to anyone in this world, especially for blogs.
As per major search engines, prepare the content of your website as per the needs of your audience and I guess it is very much true for your blogs as well. Please do let me know your opinion or feedback or comments about this blog post of mine. I am sure you must have liked this new way of presenting things, but then I am just writing it for this blog only. From tomorrow onwards I will be writing blogs in the same way as I was doing till yesterday.
All are the workable ideas. One can use quora to get an idea of his/her next post. Even asking his friend that what he would love to read can suggest ideas of new posts.
One has to analyze the comments and responses of his blog reader. By writing a post for reader query creates a firm bond.
I think one has to keep his senses alive all the time.
-Nitin
Exactly my point Nitin, thank you so much for visiting my blog and sharing your opinion about it. 🙂 You said it absolutely right that one has to keep his senses alive all the time and they can get plenty of ideas…
This article written comprehensively by Shri Alokji will prove Very useful for the blogger community. Every thing has been explained keeping the current scenario of blogging in mind. Thanks for such an excellent post.
Thank you so much Sampat Kumari Jee 🙂
I completely agree with you specially for the point that content i.e. a good content is the most important thing in blogging than the SEO. There are many blogs that are famous for their unique contents and people actually wait to see their new post. Also would like to suggest few bloggers community to get the target audience for niche blogs, they are Reddit and stumbleupon.
Thanks a lot Lata Saun for sharing your opinion with us. I am glad that you liked the blog post, and it is also true that Content is the backbone of SEO, especially if you are a master at developing content with uniqueness, information and freshness, you will surely lead the world of web.
Thank you for sharing the names of Reddit and SU with our readers, honestly these two are actually one of the finest community to get the target audience. Unfortunately I am not active on these two sites from last few years, but yes those were the two of my most favorite websites.
Thanks once again for your visit and sharing the opinion about this blog post 🙂
Nicely and practically presented to follow up. I too believe that content is the king. A few loyal readers bring more. Organic promotion is the heart of blog marketing.
Truly said Ravish. I am really thankful to you that you liked the blog post and shared your opinion about it. Content is the real king as far as SEO is concerned, but then if you don’t consider SEO as well content plays a vital role in the world of web.
Truly said that loyal readers bring more and organic promotion is the heart of blog marketing and web marketing as well. Thanks for your comment and appreciation 🙂
Thankyou for valuable suggessions
Thanks a lot Nima Das, I am glad that you liked it 🙂
Wonderful Insight, i found few of the points very nice to follow.I never heard of Paid Ad though.
Thanks. Good wishes 🙂
Thank you Ruchi, I am glad that you liked it 🙂 Don’t worry about paid ads, you will understand it too soon 🙂
Very nicely shared, Alok.
Great to read. How simply you have explained- Dinner & Reader 🙂
Thanks a lot Anita, I am glad that you liked it 🙂 Glad to see you back after a long time 🙂
Liked this term Dinner & Reader 🙂
A very nice one ALok. I am very much with you on this. The moment I think of a site or a blog, the whole idea is what value addition it can do to people. And the moment we realize that there is a page doing that, people would come to visit and revisit since there is a value add. And that is where a trust base gets established and people keep coming back for more. And then there is the word of mouth.
I guess there is no better marketing than good content : )
Yes Vinay, you said it absolutely right that if you really want to build a better blog, do it in the same way as you are saying. Word of mouth really matters a lot in case of offline marketing, here in online marketing it becomes links to your favorite site. The same thing, but in a different way 🙂
Thank you Vinay for appraising 🙂