When a Business Should Not Ask for A SEO!

As I am an SEO with more than 10 years of experience I can say that SEO is the best way to do the marketing of your website. But there are times when a business should not ask for a SEO, read on this blog post of mine to know more about it.

During my 10 years of experience as an SEO I realized the fact that it is better to say no to some SEO clients or businesses. Basically in my opinion SEO is a process in which you need to do so many mental things, and it is better to avoid clients who can put your life under immense pressure. Pressures are a good thing, but then those are bad for an SEO.

 When a Business Should Not Ask for A SEO!

Here are some situations in which businesses should not ask for an SEO to promote their website.

 If You Don’t Have Patience

This is something which I will always suggest to any business, website owner, or company owner. If you don’t have the patience and you need quick results then recruiting an SEO is like wasting the talent of that particular person.

With my experiences I can tell you that business owners (especially in India) treats SEO’s as their slave and want to get quick results from them. They think this way that they start the SEO campaign today only and their website will start displaying in the search engine results page day after.

Honestly, if you already had an established websites from last 5-6 years, and no penalty is there imposed on it, and then you are targeting a bit less competitive keywords then you can expect some SEO results within 3 months. But for a bit competitive set of keywords you can’t expect results before one year.

And within a year a few companies are there who can start firing their SEO manager as well.

Those businesses or companies should never think about SEO as an option for the promotion of their website. Let them focus on PPC and remarketing only to get quick results. Obviously programs like PPC, Pay Per Click, Banner Advertisements, Google Adwords, SEM, or Search Engine Marketing are there for them only.

Let me tell you about one of the questions asked by one of my closed friend who is also managing a small business of his own: why can’t businesses simply ignore SEO and focus on paid search only?

After all why the hell businesses should invest so much on SEO and get almost no results, at least for a year approximately?

Well, let me tell you the response which I gave to him, but before that let me also tell you about one of the most popular myths going around in the online world and it is that if we are investing so much money on Google ads (through Google Adwords), then Google will definitely prefer our links over others in organic searches as well?

Honestly, you should also read one of my blogs on how PPC might help you in SEO, in this blog post too I mentioned about this common myth with PPC and as far getting results from PPC and SEO is concerned, it is like you can get quick results from PPC but then they have a lower ROI (return on investment) in the long run compared to SEO.

To know more about the benefits of SEO over PPC you can also check my blog post on benefits of SEO, in which I shared a graph on the cost incurred with SEO and PPC, in this graph it is quite clear that for PPC, you will get almost steady flow of traffic, though the cost incurred for the same set of traffic goes on increasing with time, as competition grows on usually with time. On the other hand with SEO, the first investment always remain higher than the PPC, and then the costing almost remains same, while the traffic goes on increasing with time.

Thus in PPC or through other paid mediums you will pay more to get less compared to SEO.

Ideally a combination of both will do wonder, but the caution should be given that the returns of PPC should never be compared with the returns of SEO.

 If You Have Limited Budget

Ideally, if you have a limited budget then you should not recruit any SEO for your web business. It is actually going to harm your own website only. Believe me SEO is a field in which I can say that investing good amount through knowledgeable guys is always better than getting some cheap SEO services.

The more you invest on SEO the more you will get the return. You can’t expect a person to put all his brain towards making your website proper and ideal for getting the search engine love for a few bucks only. Always understand that SEO is a field which will surely return you huge, but then you must need to invest some good amount on it. The purpose is that your SEO should have the peace of mind to work for your website; else you won’t get good results.

The best thing, if you don’t have that much budget, is that you should run it by your own. Being an SEO consultant I can even guide you to do so, but then it will also cost you a decent amount, and then if you don’t have that much budget too then also you can do SEO. You can get lots of posts on DIY SEO and can implement them on your own website.

 If You Are Having an Attitude Problem

Being an owner of a businesses, or company, if you do have an attitude that people will always say yes in whatever crap you will say, and then pardon me if I am becoming a bit harsh, but it is true that you should not ever hire an SEO.

Honestly an SEO will never get success if he or she will say yes to every suggestion. If you ever get a chance to interact with a good knowledgeable SEO, then you will understand that those people will hardly say yes to any crap idea. If you are hiring a person who has this tendency of saying yes to everything, you are actually harming your own business.

I know that fulsomeness might gives you pleasure, but then don’t expect the same from an SEO.

So all those business owners, or CEO’s of so called big companies, if you have this attitude issue then it is better that you should hire some data entry guys and guide them how to do SEO and it will be good for you too and for the life of those people as well.

 If You Don’t Have a Better Product

It is simply like every child of a mother is priceless for her. I can say that every business owner will always consider their product or business as unique and special, but ideally if you are planning to recruit an SEO for a very poor product then believe me it will surely back fire you only.

Ideally it is said that marketing works good only if your product is also good. I am not saying that if you have a poor product then you cannot do the SEO of the same. You can also do the promotion but then what I can suggest is that paid searches are best suitable for you, not the organic one.

To be very honest you should not invest on SEO just because every other business is doing so.

First analyze the scope of your business and then only invest on SEO.

 Seasonality Should Not Stop SEO

It is understood that the best time for Debt Consolidation businesses is ideally nearby December January, but then if you are running an SEO campaign for a company dealing with debt relief then it should not be the case that the SEO campaign should run in the nearby months only. Like say you should ask your SEO to do the optimization from July to December only.

Similarly you can’t stop an SEO to promote your business just because you do have a seasonal business. The promotion should always go on.

 If You Don’t Like Originality

Originality and creativity, these two things are among the most important required things necessary for the success of an SEO campaign. Here in India I have realized that there are business owners who don’t want to invest amount and time on original content and creativity, for them doing the copy paste work will be time convenient and easier. Please forgive me, but then you can’t expect a good result from SEO.

If you like sharing other’s content on your Facebook profile without giving a credit to the original creator, or if you prefer copying content from somewhere else and present it nicely on your presentation, then do believe me SEO is not the cup of tea for you. You should better think about investing on PPC and ads only.

Honestly SEO is a very competitive business, after all if your business doesn’t have any competition then why the hell will you look for an SEO Services from the guys like me?

Obviously your business will run smoothly. If you can’t do SEO of your website on a regular basis, it is better not to start the SEO at first only.

I guess this blog post of mine will guide you whether you should look for an SEO campaign or not. Being an owner of a business or company, you should also analyze your own self to analyze if you need to hire an SEO or not. Please do share your opinion about this blog post of mine. I will be waiting for your comments about this blog post of mine.

This is the reason why I can say that if you are looking to hire an SEO, then don’t contact any SEO guy with whom you are not feeling comfortable enough. You might also neglect me for the search engine optimization of your website, but then you should always hire the best knowledgeable guy only for this. Also have a long term contract for SEO, so that the person can invest his mind with full dedication on your project only.