How to Increase the Effectiveness of Your Blog?

A blog is considered as an effective blog if it has more loyal visitors, who share their views, opinions, feedback’s about your post and your links to other social networking websites. Read on this blog to know how to increase the effectiveness of your blog.

I guess a few days back I wrote a post on how to make your blog readable. The purpose of this blog post was to make your blog as a good looking, professional and wonderful post which can attract more people to read more from your blog. That is actually also a way to increase the reader’s engagement, though in this blog post I will explain you further about steps which might help you to increase the effectiveness of your blog.

Why should I worry for effectiveness of my blog?

I guess this question might come into the mind of some of the readers of my blog. Let me tell you about a few things which actually inspire many others to blog and these are name, fame, gaining traffic, monetizing, thus earning, building brand, growing audience who can hear you, and creating affinity towards your blog.

Ultimately the prime goal of any blog is to attract links, like and shares, and hence the ranking in search engines.

How to Increase the Effectiveness of Your Blog? 

The effectiveness of your blog can be increased by following things:

Unique Blog 

No matters on what niche do you blog; try to differentiate your blog with some unique, informative and useful posts. Uniqueness is the key behind the effectiveness of your blog. If you have the same design or almost similar types of posts then it won’t help you anyway to attract new visitors. Those who will visit your blog once will ignore visiting them next time as they are already aware that your blog is not unique.

When I am saying this I simply don’t pointing towards having original content. Actually the presentation of the content also matters a lot. You might have an original article, but since the blog design of your blog is so common that people can predict about the content even without opening the full website.

You know what why a dish of a restaurant of a five star hotel seems better than a roadside hotel? Honestly the so called roadside hotel or dhaba can actually have a better dish than that of the five start hotel, but then the presentation of the same will make all the differences.

No matter how good, hygiene or healthy dish you prepare, but if you won’t be able to present it nicely, people will have a wrong perception about it.

So always try to develop your blog in a unique way. Try to present your content in a beautiful manner.

Ignore Sub-Domains 

Now this is something which I already have discussed so many times over different websites. Using any sub-domain, no matter if it is free or of your own domain name only, is harmful for the reputation of your own blog. Having blogspot or wordpress sub-domain is itself questions the seriousness of the blogger, and then if you have a domain name and using a sub-domain like blog.sitename.com then also it is not that good in my opinion.

Instead what I would suggest you all is to go with a subfolder on your server so that the URL of your blog should look like sitename.com/blog is a more professional approach and it also helps building reputation too.

All those bloggers who are having a blog in blogger (free blogspot extension) or wordpress (free wordpress.com domain) is suggested to upgrade their site and at least have your own domain name to build some reputation. I am not saying that those who have those blogs are not having any reputation, they obviously has better reputation than mine as well, but then having own domain will increase the reputation of their blogs further.

Add Value in Others Blog 

The more you will give to others, the more you will gain for yourself only.

This is a simple principle which is actually followed in our real life. To be very frank many bloggers do understand this, but then there are a few who simply ignore this principle.

Being a blogger who want to increase the engagements on their own blog; should first participate in posting comments on other’s blog and thus add value in those sites. Remember my blog post on how to do comments on blogs? Don’t ever try to build a relationship with other bloggers with comments like “nice blog”, “good post”, etc. Posting these types of comments is like showing disrespect to the other blogger.

Always try to respect the efforts being given by any other blogger.

When you start adding value to other’s blog then only you will start earning participation on your own blog, thus a better engagement of your visitors.

Mention Quote and Refer Others 

The best way to gain attraction of others is to mention them, or quote them, and refer them on your blog. You can also do so on your own social networking profiles. You can tweet about a blogger, quote something from a blog, or refer some bloggers. Similarly you can share the same types of thing on your Facebook profile as well.

Actually these steps will definitely help you to build strong relationships with other bloggers.

Now over here you need to take care of one thing. Try not to make relationships with highly influential bloggers. It is actually not that much hard to get the attention of those influencers, but then getting anything in reverse of this from them is next to impossible. For them it is quite obvious; they won’t feel good in mentioning a weaker blogger from their blog or social profile.

On the other hand it is really too hard to get an influencer who will really support newbie bloggers. If you by chance ever came through such persons who does so, always try to maintain the relationship with them.

So always try to mention, or quote mid level influencers, who can return the favor and helps you too.

You can also try to get people who usually help others from your own niche or industry. A mention from them will surely boost your blog’s engagement by the relevant audience.

BTW I am sure you must have noticed that I do follow the same into my blog posts and refer and link to bloggers whom I like and sometimes quotes them too on my social profiles. Please do let me know what do you think about this? Or what are your opinion about me as a blogger, so that I can further try to improve myself.

Invest on Content 

I always say that it is better to post less, than posting garbage types of posts. Always create less, but better content, which can be liked by others. Spend more time on researching, and thus developing the most important content which you can.

If you do have budget then also it is advisable to invest wisely on unique and informative content for your blog.

Try to do share some graphics with your blog, this is something which can highly influence others and increase the engagement of your blog.

Use Social Media Sites Wisely 

Social media sites like Facebook, Twitter, Google+, etc. should be used wisely. You should not use those sites to purely promote your own content. Try to make a plan in which you have the combination of different types of content.

Try to share the same things a few more times, than sharing it once and then forget it. Social media site’s nature is like that once buried no one will ever give a damn to look towards too deep to like and share your posts. Thus it is better to share the same things a few times so that it should come into the eyes of all your followers.

I am sure that these ideas were a few which can help you to increase the engagement of your blog. Please do share some points which I might have missed over here or which I myself am not aware of. Please also do share your opinion, feedback, etc. about this blog post of mine.