Is Guest Blogging Dead?
After reading about my first book which is on Guest Blogging only, many of my friends, either personally or through mails, asked me once again; is guest blogging dead?
They all actually are confused with what is going on in the field of guest blogging, and many people are shouting about that it is dead, which is actually confusing them seriously.
Being an SEO many people ask me different questions. One question which I am randomly facing twice or thrice throughout a day, is this one only these days.
Those who are not aware about my first book, please check Anybody Can Do Blogging, But Not Guest Blogging – My First Book!
I am sure you all will love reading this book.
Coming back to our original discussion about is guest blogging dead, I would like to respond that yes it is if you considered guest blogging as a simple tool to build links (back links) towards your website. If you were or are the person who wanted to do guest blogging for the purpose of getting a link towards your website, then for you it is obviously dead.
I guess you all are thinking about these questions:
Is guest blogging still a good idea?
Will I still do guest blogging?
Guest blogging is having any worth or not?
What is the future of guest blogging?
If any of these questions are coming into your mind then I do have the answer for you.
Do read this blog post of mine to understand the future of guest blogging and to know if guest blogging is dead or not?
To be very frank, it happened because Google felt that people are using this tool as a cheap medium to build link for their website.
Majorly guest blogging was used by people to help and boost their SEO campaign, which ideally was the motive of guest blogging too, but then utilized in a poor manner.
When we say about guest blogging, it simply does not means that you can have any blog post, but it should have a unique perspective, special information and of good quality as you consider a post for your own blog.
Surprisingly guest blogs lost its charm because of those spam and poor quality blog posts only.
When you are talking about guest blogging, try to prepare the best of your blogs to be feature on some other website, normally people think opposite of it. They try to submit their worst articles as the guest blog, only thing which their poor article will have an anchor text filled link to their website.
Let me tell you all some of the ideas which you can follow in coming days to get the benefits of the guest blogging:
I mean if you are an author or blogger and want to publish your blog on some established blog, then you should follow these things:
- Select sites for guest blogging giving proper care and attention. Try not to select the sites which only publishes guest blogs
- Write your best possible content for the purpose of guest blog
- Do the research of your target blog; analyze the types of content they allow on their site, the types of content readers over there enjoys a lot, and how they present the same
- Try to put all your analysis on your content, and try to make it as per the particular blog’s requirement
- Build relationships with the readers of that particular website, as you do for your own website
- Be selective about putting links in your guest blog, try to put authority links in between the posts and your own links at the author bio section only
- Don’t put more than 2-3 links in a guest blog
- Follow up the blog once published, for some comments and do respond to them
I simply mean if you have a blog and people asks you randomly for guest blogs then you should follow these things:
- Be selective about the blogs which you publish on your blog
- Look for good quality blogs and it should have some authenticity plus
- Try to make it relevant to your content, for which your readers are use to
- Don’t accept guest blogs just for the sake of some quick money, you can ask money if you are doing the review of some products or services, but not for guest blogs
So basically as I normally say that none of the tools are useless, when it comes about SEO, only thing which is requires is to use them with proper care and way.
Undoubtedly guest blogging is one of the finest tools, but if you are considering it only for building links to your website, then you should be alerted for this. You can also check my book on guest blogging:
Anybody can Do Blogging, but not Guest Blogging!
Please do let me know if you like this blog post of mine, if you do like this blog post of mine, then please do let me know with the help of the comments, or if you like the book then please do provide me your review over there. If in case you are unhappy about my book, then also I would request you to share your opinion and I will definitely try to improve on them.
Meanwhile you can also mail me for a coupon of around 50% off on my book. I would be glad to offer you the same.
Alok, I personally believe guest blogging is very much alive.. Perhaps google did punish a few people for guest blogging but I guess that is probably because of the abuse of the opportunity and people started spamming as much as possible in a mode of aggressive marketing. I think as long as we add value to a person’s site and is relevant, guest blogging works like a charm.
I guest blog very regularly at insights on india, a website for IAS aspirants where I take care of the motivational section and it does work very well. I guess it is all about adding value to the reader in the end.
Thanks Vinay. Yes you said it right that when you add some value to the host blog and their readers, your guest blogging is quite fruitful. 🙂 Thanks for sharing your comment 🙂
Interesting. I think guest blogging is still alive on WordPress. Point taken about quality work.
Thanks a lot Sweety, I am really glad that you like this blog post and found it informational as well 🙂 Thank you.
Yea guest blogging is still alive. All you need to do is just do guest blog for your personal branding or blog branding and not for link building purpose.
Thanks Alok for your nice stuff 🙂
Thank you Mohammed Saimon, I am really glad that you found it really informative. 🙂 Welcome on board and hope you will like other blog posts of mine too.