I guess I am writing a series on blogging 🙂

Well blogging is such a nice thing to do, I really feel awesome whenever I share a blog with you all.

I guess I have written something good about series of blog posts? As far as I remember it, I mentioned it in a blog in which I discussed about ways to make your blog more productive. Those who are a regular visitor of my blog must do remember that post, but those who are new over here can read how to make your blog more productive to know more about it.

So the blog series which I am mentioning over here is about these posts, first I published a blog on top 10 reasons to start blogging, and then I followed how to start blogging and now I am once again coming with the benefits of blogging.

Great, but believe me these are not a chain posts which I mentioned in my blog on productive blogs. Simply these are a series based on blogging tips, but not a chain of posts.

As we know blogging is seriously becoming an important marketing tool these days. I still remember that I started utilizing blogging for businesses since around 2008-2009 only. That was the time when blogging was not that popular over here in India.

This blog post of mine is actually for the benefits of business blogging, which means that it is for those who are the owner of a business and implementing blogging to their business. Now it really does not means that it is not for normal bloggers, yes it will also have the benefits for general bloggers as well.

But those who want to read about benefits of blogging in general perspective can check my blog post on benefits of having your own blog too.

 Benefits of Business Blogging!

Undoubtedly blogging is my passion. You can also say that blogging is my love. Those who know me closely also say that this blog inewsindia.com is like my daughter. And in fact it is.

But when it comes about blogging for your business, I am undoubtedly good at that also 😉

So here are the benefits of business blogging:

 Bring Traffic to Your Website

Ideally bringing traffic is the traditional aim of having a blog with a business. You can easily drive more traffic towards your business with the help of your blog. Blog is actually meant to provide extra support to the business website.

Undoubtedly every one of us wants more traffic on our website. No matter if we are running a business or not through our website.

Even I do need more and more traffic, similarly you too.

Now, how will you be able to get traffics to your website?

There are two ways, one either you pay for it, spend some amount on advertisements, PPC, etc. or become a brand so that people will directly open your website.

But you know that with first you need to spend, and second is not possible, at least quite impossible for new setups.

So only ways which you are left behind is to do SEO of your website and wait for search engines to show their love.

Now you all know that it usually takes some time to start getting results through SEO, but then you can support your SEO drive with the help of your blog. A blog will not only support the SEO processes of your website, but it will also help you to get direct visitors.

Remember, whenever you upload a new blog post, your website is having an update and you all know that Google and other search engines love websites which is randomly updated.

Blogging also helps your business to get traffic through social media. You know already that attractive blog posts are being liked by people and shared by them on their social media profiles like on Facebook, Twitter, Google+, etc.

Thus if you can be able to develop quality blog posts for your business website, people will surely love them and share on social media sites. Thus your website will be introduced to a completely new audience base.

 Conversion of Traffic into Leads

Ever heard of any business which doesn’t need leads?

I don’t have. I am not sure about you though?

Now, the traffic is coming to your website with the help of blogging, so with the help of your blogs only you can be able to convert them into leads.

The best thing with blogs is that each and every blog post of yours provides a new opportunity to your website to attract new leads. Also, it is an art through which you can convert that traffic into leads.

Write compelling content and see how people will start liking your blog and becoming your leads.

Helps you to Become an Authority

No matter which industry do you belongs to, but blog is ideally a great tool to establish yourself as an authority in your industry.

The best way to establish yourself as an authority is to share the responses of the problems which your customers might be facing in your industry and the way you will resolve those issues, people will start attracting towards you.

 Highlight Your Company Features

Blogs are the best way to highlight the company features, which you normally cannot through your website. Thus if you are running a special campaign or a special discount you can easily promote the same through your blog.

Blog along with social media becomes a vital tool to promote such things.

 Blogs has Ever Lasting Impacts

It is not like that you will delete your blog posts in coming days. Normally people don’t delete their blog posts; you can simply redirect them to any relevant blog or your own website.

So the idea is that with blogs you can get everlasting results. Your business will start getting results for lifetime.

To be very frank, all the above benefits are just the basic one. Blogging for any business can be rewarding when taken them seriously or in proper direction. So the guideline of an experienced blogger is always required for the success of your blog. Although you cannot deviate from the brand limitations as far as content is concerned, but still an experience blogger can easily guide you to get quality results through your blog.

Do let me know your feedback about this blog post of mine. You can also contact me if you need any such professional guidelines.