Those who run a business would definitely love to explore the online exposure of their business. To do so they must need a website, in fact a better website, which can bring success to them. No matter how successful an offline business is; to compete in the online world they need a handsome website.

It is not that much hard to develop a quality websites, but then you will have to think in a smart way to make it a unique platform.

Those who are aware about SEO, will definitely have an upper hand over others. You must be aware that SEO is the best way to get traffic (relevant one) to your website, and to get success in online business, the most essential requirement is the relevant traffic only.

So why not consider some SEO points while developing the website only, so that later on it can give value to your website.

How to Develop a Better Business Website?

The moment you decided to build a website for your business purpose, the primary target which you should have to develop it in a way that it can attract many visitors. If you are planning to start a blog, or a website for personal use, then you can think in any way, but you can’t afford losing traffic when you are considering a business website. So here are a few tips to develop a better website:

Prime Keywords

The moment you decide to build a website, fix a set of prime keywords as well, considering the purpose which this website is going to serve. Always consider the fact that the keyword which you are targeting should be focused on your website as well.

Just for an example, if you want to sell out iPhones in California, what will be our prime keywords?

I guess it must be iPhone in California, than iPhones in USA or iPhones in Canada. Other keywords which you might think about is iPhone Shop in California, or iPhone Stores in California, etc.

There was a time when keywords were having huge importance in online marketing industry, but now as we all are aware that Google displays search results on the basis of so many personalized things like location, previous searches, etc. so the keyword positing doesn’t matters much. But it does not mean that we won’t still consider the keywords for our website.

We will definitely think about a set of keywords which will serve the purpose of the website.

Long Tail Keywords

So when we think about the set of keywords, what I can suggest everyone is to choose for long tail keywords only. Whenever you think about getting good results from your SEO campaign, you must think about what people are actually searching for your industry. Thus it is you only who can think about which keywords best suits your website.

When we see the pattern used by internet users to find some online products, we found that these day’s people are keener to do search for long tail keywords, than typing simple keywords like iPhone shop. Instead these day’s people will search for key phrases like iPhone shop in California. So it is always better to analyze the key phrases in the similar way.

Domain Name

When you have the list of keywords ready, now it is the turn of a good domain name. Domain name of a website, especially for a business website, becomes too crucial. As I mentioned in one of my blog post on some other website on How to Get a WordPress Blog, a domain name has many extensions, but as far as a business website is concerned, I would always suggest having a .com domain name only.

As far as the domain name is concerned, you might include your prime keyword into it, though if you ask me; it is not going to affect that much in your prospect later on. You can also go with a generic domain name to suit your online presence.

If you really want to purchase a domain name, you can do so with the help of this form:

Professional Design

As we say normally that first impression is the best one, the professional design of your website becomes too important for the success of your online business.

Consider the scenario in which a customer lands to your website to purchase iPhones, and found a very haphazard website or a very poor quality pictures of iPhone on your website, what will he/she do?

Simply they will back out.

So don’t take this so lightly and consult a quality web designing company like ours to design and develop your website. This portion also includes the images, heading tags like H1, H2, etc. on your website.

Web Hosting

The next most important thing which might stop you to become successful in long run is the quality of web hosting which you are opting for your website.

You all are might be aware of the fact that these days search engines like Google gives too much importance of the load time of a particular web page, and web hosting plays a very crucial role in the same, so you can’t think about ignoring a quality web hosting services for your website.

If you ask me, I will always suggest going with either HostGator or Blue Host for it, if your budget allows you can also opt for the dedicated web hosting for your business.

Quality Content

Gone are the days when people were not giving much importance about the page content. If you want to develop a successful online business, you must need to go with original, informative, and quality content on your website.

Don’t ever ignore the uniqueness of the page content of your website. You can also check my blog on some DIY SEO tips for Small Business.

Meta Tags

Once your website design and content is ready with you, before making them live, you must put the Meta tags in place on them. You need to give more focus on Meta Title, and Meta Description field. As I mentioned in my last blog on SEO tips for Bing, you might ignore Meta data for Google, but for Bing you must need to think about them.

Always remember not to put so many keywords either on Meta tags, or on the page content. The page content must look natural.

Don’t Advertize or Link to Your Competitor

When you run a business website, never do any greed of earning through advertisement, it will be harmful for your business. If you are advertizing through some program like Google Adsense, or banner links, it will have higher chances that Google or the program which is displaying the ads on your website will prefer displaying ads towards your competitor and it will certainly be a loss for your business.

Internal Linking

Be it a business website, a blog or any types of website, internal linking plays a crucial role, as far as the user satisfaction, and even SEO is concerned.

Having a Blog

If you really want to get success in your online business, your strategy should have to create a blog on your own website, and market your own product through the same. In the post Panda and Penguin SEO world, having a blog with regular and quality blog posts matter a lot behind the success of an online business.

So the last but not the least SEO factor which you might not ignore in the development of a business website is to have a blog on it.

Running a successful online business does not need all the knowledge of SEO, rather with the help of a few basic SEO knowledge you can successfully run an online business. I am quite sure that all these above tips might help you all to do so.

Other then this, I am also preparing one blog post on how to do the SEO of your business website, considering all the OFF Page Factors in consideration. Stay tuned to I News India, my twitter profile or to our Facebook Page and stay updated about the same.

Please don’t hesitate in sharing your opinion about this blog post of mine. I will be waiting for your comments on this blog post.