A few days back I write an article on why can’t we develop original content? The blog which forced me to write down that particular blog was having the topic of the same on which I was writing this blog post of mine. It was around 10 days back when I decided this topic of writing blog on SEO advice for ranking in Bing, and then out of sudden I reached to that blog and all this happened, which I am sure you all are already aware of.

The reason why I decided to write blog on SEO for Bing, is that I thought I have written so many things for SEO, especially considering Google’s perspective, so I thought I must write on some other search engines as well. This blog post of mine is especially for the purpose of doing SEO for Bing only.

To be very frank, you all are already aware about the domination of Google Search Engine, as far as the search industry is concerned. There are reasons why people rely on Google for doing search, the prime reason being the accuracy of results. Google did so many things in the past to clean the search results and causing a hard SEO practices among the SEO community. All these practices of Google also helped to get rid of all the poor quality websites from the internet.

Meanwhile the market capture of Google has not decreased that much, but in between Bing tried it’s best to capture a bit of the market which was against Google. In my opinion Bing performed quite well to capture that market which left Google, and thus during recent times it has significantly increased its exposure.

How to Rank in Bing?

Here are some SEO advices which might help your website or blog to rank well in bing:

Keyword in Domain matters a Lot

As far as ranking in Bing is concerned, keyword in the domain name matters a lot. When you will have the keyword in the domain name, your website or blog will have better chances to rank well in Bing search results.

Although I can understand that having a domain name with keywords is really difficult, so it’s always better to put the keyword in the URL of a particular page of your website.

Facebook Likes

We can debate about whether Google gives value to the signals given by Facebook likes or not, but none of us will doubt about Bing giving importance to the FB likes. I am quite sure you all are aware that these days FB and Bings are considered as the best friends of the SEO industry.

If you ask me, the FB likes gives boost of your results on Bing search engine, and thus I would emphasize everyone to create content which can be liked by many friends of yours in Facebook.

All these things are happening because Google is giving too much emphasis on their own social media platform Google+. This is the reason why Bing started giving more importance towards content liked by Facebook users.

On Page Optimization

I don’t have any hesitation in saying that though keywords in title, meta description and meta keywords are a bit obsolete now as far as ranking in Google is concerned, but when it comes to rank in Bing all the On page optimization criteria are still same.

To rank well in Bing you need to put keywords at title, Meta description, Meta keywords and in the content body of the page.

Original and Quality Content

Having original and quality content though not guarantee a top ranking in Google, but it does with Bing. Check two of the results of our blog I News India in Bing for the keywords like “Benefits of Reading” and “Reading Benefits”:

And

Thus, I will suggest everyone to invest on the quality content to get good rankings in Bing.

Don’t hesitate in sharing your opinion about this blog of mine. Hope these tips might help you to rank your website in Bing.